Autoresponders vs. Broadcasts

Autoresponders vs. Broadcasts

What is the difference between auto responders vs. broadcasts? 

The main differences between autoresponders and broadcast are explained below. 


Broadcasts are designed to go out at an exact Execute Date & Execute Time.


The Send broadcast to:  

  • Send to All
  • Email Receipt validation status
  • Membership Status
  • Type of ICR2 account


  The Target Audience: All Campaigns or Selected Campaigns.  


An autoresponders are designed to Deliver message: using interval X (time) from a subscribe date, unsubscribe date, event, birthday, anniversary date or hashtag.  

  • Instantly After Subscribed
  • Later After Subscribed (minutes, hours, days, weeks or months)
  • Before or After an Event Starts
  • Before or After and Event Ends
  • Instantly after Unsubscribed
  • Before or After Birthday
  • Before or After Anniversary
  • Instantly After Trigger Text (Hashtag)


 Auto Responder Send message to options are:

      • Send to Everyone
      • Send based on if field value is 'present' or 'blank' (email, phone, name or address)
      • Send if Email Receipt/Purchase has been validated
      • Send based on Event Attendance and Event Audience Actions (present, not present, late, left early etc.)
      • Membership Status
      • Type of ICR2 account



So which is best? Sending out a broadcast or an autoresponder? 

There may be times when you need to send out an instant email to your list if you have a product launch for example and in this case you would create a broadcast for that purpose. 


  • A broadcast is an instant message (email, text or voicemail).
  • You create the message that you want to be sent out to your list and you then you can send it out either immediately or you can set a date and time that you want the email to be sent.
  • However, once it has been sent out to the people on your existing list anyone who might join after the broadcast will not receive the message.
  • This means New subscribers only see the same broadcast if you send it out again.
  • There may be times when you need to send out an instant message to your list.  For example:   if you have a product launch or are running a special you would create a broadcast for that purpose. 


  • A follow-up message you can schedule it to go out to your list after a specified amount of X time after they have opted into your campaign.
  • For example, if you schedule a follow up email to go out on the sixth day then everyone from then on who signs up to your list receives the email six days later.
  • You don't have to do anything once you have set it up - it all happens on autopilot.
  • Obviously creating a series of follow-up emails/texts is far less time-consuming. 
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request


Powered by Zendesk