QR Code Basics

What are QR Codes?

QR codes are just a method of encoding text in a picture. When a QR reader scans a QR code, it translates the picture into text. The text could be anything: A poem, a URL, or certain types of specialized text.

Certain types of text, when recognized by your QR reader, trigger certain actions. For example, if your QR reader sees "HTTP:" it'll pass the text to your web browser. If it sees "SMSTO:" the reader passes the text to your SMS application. 

Think of QR codes as a way to skip having to type in a long URL or mobile number.

Why my QR code is not collecting subscribers phone numbers?

QR codes cannot "collect" anything. A QR code is just a string of text you've encoded into a picture. The QR code doesn't know it's being read by a phone, or a computer, or a web app. QR codes cannot "ask" devices anything. All QR codes can do is pass along text.  

How do I get information from my subscribers using QR codes?

Have the QR code send your subscribers to one of your intake methods so they can give more information. Various intake methods have advantages and disadvantages.

  • SMS intake has the advantage that as soon as they send the SMS, you've got their phone number. Your SMS autoresponder can then pump them for more information.
  • Having the QR code direct subscribers to your Lead Page has the advantage that they can input all their information at once. The downside is operating a website on a mobile phone is tedious, but you can mitigate that by creating a responsive webpage with specific IBv2.0 and with IBv3.0. 

How can I create a custom QR code?

If you'd like a QR code other than the types you can create in Instant Customer, you can use an external QR code generator.  There are many generators available, one example is: 

I have an external website and the QR code points to my Go page.

The QR code on your Campaign's Dashboard page always points to your Go page. If you'd like to make a QR code that will point at your domain, you can create a Short Link QR Code or use an external QR generator, like this one: 

Can I have more than one QR code per campaign?

Yes!  In fact, this is a good way for you to know what marketing channels are working best for you. You can put a different code in different locations. Maybe one is print, one is on a brochure, one is a direct mail piece.  This way you'll be able to measure the success of a channel by the number of people responding. 


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