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Smart tags & Custom Static Tag descriptions

Custom Tag Descriptions (Tags)

 

Overview

The campaign tags allow you to personalize the conversations with your customers. For example, you can use your customer’s name or ask a question, and then use the response from that question in another message.


To Use Campaign Tags

  1. Put your cursor where you want the tag to be in your message.
  2. Select the type of tag by clicking the tag type headlines to the right of the message text box.
  3. Click the tag you want.

You can also use any tag by typing it where you want it to appear. When you type the tag, remember to include the curly brackets, and do not use any spaces in the tag name.  
Note that some tag names use underscores in place of a space. For example, {user_id}. If you’re typing the tag name, be sure to type it exactly as shown, below.
Using a tag for information that you don’t have will only show a blank space on the message.


Personal Tags (Contact and Demographic) »

These tags are all related to your customer. Some of this information is acquired from the customer’s phone number, and some you’ve asked for directly (either by SMS message, email , or on your web form). If you haven’t asked for it specifically, and you have not run a social profile on your customers, you might not have the information.
The Personal Tags include:


Tag What It Is

{user_id} This is the user id for the customer. This is generated automatically by MonsterFollowUp.

{email}    This is your customer’s email address.

{url_safe_email} This is your customer’s email address that is safe to use in a URL.

{firstname} This is your customer’s first name.

{lastname}    This is your customer’s last name.

{address} This is the first line of your customer’s address.

{address_2} This is the second line of your customer’s address, if there is one.

{city} This is your customer’s city.

{state} This is your customer’s state.

{zip} This is your customer’s postal code.

{country} This is your customer’s country.

{phone} This is your customer’s phone number.

{metro} This is the U.S. metropolitan area of your customer. We get it from your customer’s phone number.

{phone_type} This is the type of phone number that is in the customer’s {phone} tag. The system checks the number against

a database and identifies it as either   landline or cellular. SMS and Voicemail messages are not sent to

landlines.

{area_code} This is the area code from your customer’s phone number.

{gender} This is your customer’s gender.

{age_group} This is your customer’s age group.

{timezone} This is your customer’s time zone.

{birthday} Must be in the format YYYY-MM-DD, e.g. 1990-05-30.

{anniversary} Must be in the format YYYY-MM-DD, e.g. 1990-05-30.

{website_url} This is your customer’s website address.

{edit_info_url} This is a link that you can give your customers so that they can click it and edit their information.You should

send this link out periodically to make sure you have updated information on your prospects.

{unsubscribe_option_url} This is a link that you can give your customers so that they can click it and edit their information, and

unsubscribe from your list.

{click_url} This tag adds code to your link so that the system can track if it was clicked. Each email contains a different

code and each subscriber can only register one click, so the click through count describes how many unique

users clicked the link.
 


Intelligence Tags (Social and DISC) »

These tags are all related to your customer intelligence and social profiles. Some of this information is gathered via the DISC profile, if your customer completes one, and some is gathered when you run  your customer’s ‘influence scores’ and crawl  their websites .
The Intelligence Tags include:


Tag What It Is

{disc_d_natural} This is your customer’s natural dominance style.

{disc_d_adaptive} This is your customer’s adaptive dominance style.

{disc_i_natural} This is your customer’s natural influence style.

{disc_i_adaptive} This is your customer’s adaptive influence style.

{disc_s_natural} This is your customer’s natural steadiness style.

{disc_s_adaptive} This is your customer’s adaptive steadiness style.

{disc_c_natural} This is your customer’s natural conscientiousness  style.

{disc_c_adaptive} This is your customer’s adaptive conscientiousness  style.

{disc_profile_link} This is the link that you email to your customers so that they can take a DISC profile. Note that this will deduct points from your account for each customer who completes a profile.

{facebook_url} This is your customer’s Facebook web address.

{myspace_url} This is your customer’s MySpace web address.

{twitter_url} This is your customer’s Twitter profile web address.

{linkedin_url} This is your customer’s LinkedIn profile web address.

{interests} These are your customer’s interests. This information comes from their social profiles (Facebook, Twitter, etc).

{global_influence_score} This how influential your customer is on a global level.

{social_influence_score} This how influential your customer is on a social level.

{gis} This is a shortened version of your customer’s global influence score. Use this in an SMS message, rather than {global_influence_score}.

{sis} This is a shortened version of your customer’s social influence score. Use this in an SMS message, rather than {social_influence_score}.

{facebook_friends} This is umber of friends your customer has on Facebook.

{twitter_following}  This is the number of people your customer is following on Twitter.

{twitter_followers}  This is the number of followers your customer has on Twitter.

{twitter_updates}    This is number of updates your customer makes on Twitter.

{true_reach_score} This is the ‘true reach’ your customer has on Twitter. It includes measures

      of how many lists they are on and follow, and more..

{amplification_score} This is your customer’s amplification – how many other people are

        re-sending your customer’s messages.

{linkedin_connections} This is the number of connections your customer has on LinkedIn.

{photo_url} This is web address to your customer’s picture.



Campaign Tags »

These tags are all related to your campaign. The information in these tags is populated directly from your MonsterFollowUp account Profile, but can of course be edited at anytime.Note: If you are creating campaigns for others, be sure to use the correct information when you create the campaign!
The Intelligence Tags include:


Tag What It Is

{campaign_pin} Your campaign PIN is your campaign ID #, which can be found on any campaign Overview. (Note: if you have more than one campaign using the same phone number, the system will automatically require a PIN to route the messages to the correct campaign. Your customers will need to use the PIN when dialing or texting those campaigns.)

{campaign_name} This is the name that you assigned this campaign.

{owner_name} This is the name of the owner of this campaign – in most cases, this is you. (For all tags, “owner” refers to the campaign owner, not the account holder. If your business is creating campaigns for others, this should be the name of the person or business who owns this campaign.)

{owner_nickname} This is the nickname of the owner of this campaign.

{owner_email} This is the email address of the owner of this campaign – in most cases, this is your email address.

{owner_website} This is the website address for the owner of this campaign – in most cases, this is your website.

{company_phone} This is the office phone number for the owner of this campaign – in most cases, this is your office phone number.

{company_name} This is the name of the company for the owner of this campaign – in most cases, this is your company.

{social_media_signature} This tag will insert a group of links to your social media pages along with the icons for those social media sites. There are entry fields in both your Profile and each campaign’s Edit screen.  

{postal_company}   This is the first line of your company’s address.

{postal_address_2} This is the second line of your company address.

{postal_address_3} This is the third line of your company address.

{postal_address_4} This is the third line of your company address.

{postal_address_5} This is the third line of your company address.

{local_phone} This is the local phone number assigned to this campaign.

{toll_free_phone} This is the toll-free phone number assigned to this campaign.



Event Tags »

These tags are all related to your event. An event is a pre-recorded webinar or audio file set to play on demand, at a designated date and time, or at recurring dates.
The Event Tags include:


Tag What It Is

{webinar_event_url} This is the URL (link) to view your event. Using this link sends a unique code to each subscriber so that their time viewing the event is tracked! This is very powerful for follow up messages. This link also never shows the opt-in form.

{webinar_replay_url}   This is a link that you can send to your customer so that they can view your event again immediately after the event time, without having to wait for another event to run. This is helpful to send to people who may have missed your event, or to those who may want to view the event again.

{event_weekday}    This is the day of your event. For example, “Wednesday.”

{event_month_day}   This is the month and date of your event. For example, “January 26th.”

{event_weekday_month_day} This is the day, month, and date of your event. For example, “Wednesday, January 26th.”

{event_weekday+N} This is N days after your event. For example, if {event_weekday} is “Wednesday” {event_weekday+2} is “Friday.”

{event_weekday-N}    This is N days before your event. For example, if {event_weekday} is “Wednesday” {event_weekday+2} is “Monday.”

{event_month_day+N}   This is N months after your event. For example, if  {event_month} is “January” {event_month+2} is “March.”

{event_month_day-N}    This is months before your event. For example, if  {event_month} is “January” {event_month-2} is “November.”

{event_weekday_month_day+N}   This is N days after your event, showing the day, month, and date. For example, if {event_weekday_month_day} is “Wednesday, January 26th” { event_weekday_month_day+2} is “Friday, January 28th.”

{event_weekday_month_day-N} This is N days before your event, showing the day, month, and date. For example, if {event_weekday_month_day} is “Wednesday, January 26th” { event_weekday_month_day-2} is “Monday, January 24th.”


{event_generic_time}   This displays your event time in a generic format. For example,
“6 pm PST / 8:00 pm CST / 9:00 pm EST / 11:00 pm GMT”

{event_timezone_time}    This is your event time, translated automatically into the timezone of your customer. So, if you are on Pacific Time, and your event is at 1:00pm PST, and your customer is on Eastern Time, the message your customer gets will list the event as 4:00pm.


Advanced Tags (Conditional, Reporting and Custom) »

Advanced Tags let you be very specific with your message by addressing dates relative to now or relative to your event, any by letting you add text only if another field meets a condition.
The Advanced Tags include:


Tag What It Is

{today_weekday_month_day} This is today’s date, including the day, month, and date. For example, “Wednesday, January 26th.”

{today_weekday_month_day+N} This is a future date, N days from now, including the day, month, and date. For example, if today is “Wednesday, January 26th.” {today_weekday_month_day+2} would be “Friday, January 28th.”

{today_weekday_month_day-N}  This is a past date, N days ago, including the day, month, and date. For example, if today is “Wednesday, January 26th.” {today_weekday_month_day-2} would be “Monday, January 24th.”

{if ANY_TAG}  This tag lets you conditionally show text in your message. When using an “if” tag, you need to close the statement with {/if}. For example, if you use

{if firstname}Hi {firstname},.{/if}

it will only display the part in green, if you have data in {firstname}. If you do not have any data, the entire section is skipped, without leaving blank space.

This way it would eliminate any of your emails going out as “Hi  ,”. It would either say “Hi John,” or nothing at all.

{custom_1} If you have custom fields in your campaign (set up when you create the campaign), they will be displayed here as {custom_1}, {custom_2},  etc. These are assigned in the order you put them into this campaign.
Field Name 1 = {custom_1} , Field Name 2 = {custom_2} , etc.

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Comments

  • Avatar
    Fiona whitmore

    wish it was all a little more simple

  • Avatar
    Frank Leyes

    Thanks for creating all this flexibility!

  • Avatar
    Nicola Grace

    What's the tag to add our social media icons as the bottom of an email?

  • Avatar
    Becky Norwood

    Nicola, we use the  {social_signature_html} tag to add our icons. 

  • Avatar
    JOSE CARLOS BARROSO TAPIA

    Hi, 

    Where can I do changes tag   {videolist_2_title } text?

     

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