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When do I use a Broadcast vs. a campaign?

A broadcast is a single outbound communication that is generally best used for a Time Sensitive communications or Date specific communications.

Your campaign is built to deliver messages over time, and to deliver those in a pre-defined sequence from when the person opted in. The broadcast can be used to alert customers of a special offer or time specific message. 

For example you have a campaign for a Florist shop. You have a list of people who have opted in over time and receive your pre-determined follow-up sequence.

Today you're having a Valentines Day Special. Here you can use a Broadcast so it reaches everyone in the campaign, no matter where they are in the timed sequence.

 

Happy Broadcasting!

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