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Email Broadcasts - Top of Screen - Global

Email Broadcasts - Top of Screen - Global

  Please Note: To ensure accuracy in your target audience as well as reporting; never reuse / resend a broadcast that has a status of Completed.

 

  Please Note:  Global Broadcast appear at the top of the Instant Customer screen. Broadcast created from the Global Broadcast screens will not display on the campaign level broadcast tab.

From the top of the screen click the Email under heading Broadcasts.

Now click Add Email to add an email broadcast. 

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Send broadcast to:

This dropdown menu enables you to choose who you want to send your message to. Depending on your message, it may be a good idea to target a specific group of subscribers.

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Enable A/B Split testing

A very useful feature of Email Broadcast is split testing. 

  • Turning split testing on enables you to write two different messages to be sent to subscribers.
  • This way you can test which subject lines and messages work, and get the most out of your broadcast.

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Subject Line

  • This is what entices subscribers to open the email, and read the rest of your message.
  • Think "tell", not "sell". Describe the email they are about to read, not the product you want them to buy. 

Click-Through URL

  • The click-through URL allows you to track the clicks on a link in your message.
  • If you are going to be including a link in your message, put the URL of that link in this box.
  • When you add the link to your message instead of typing the url, just include {click_url} tag. 

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Tracking Opens

  • Switching this option on enables Instant Customer to track how many people open your email. 
  • We recommend turning on this option.  It provides crucial data to aid in development of good subject lines, which in turn increase the email open rate.

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Tags

  • Tags are another great tool within Instant Customer. 
  • To add a tag to your email, simply click +{tag} and then choose which tag you wish to add into your message.
  • Instant Customer will then populate the tag with the correct information.

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Allowing Replies

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  • Email broadcast allows you to accept replies to your email from your subscribers.
  • Switch the button to On to view available options.
  • You can change the reply setting at any time.
  • Options are:
    1. Forwarding Replies - Forward reply to an email address.
    2. Populate Subscriber Field - Use it to populate a field. For example, if your message asks subscribers what city they live in, you can populate the "city" field with their reply. 

After Receiving Reply, Send Immediate Followup Autoresponder

  • If you want to respond to the subscribers' reply, you can do that.
  • Just switch the button on the left to On, and you see a message box just like the one above. 
  • You can respond a total of four times per broadcast, putting you at five total messages to your subscriber.

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Broadcast status

  • Pending - System prompts you for Execute Date & Execute Time
  • Immediate - Sends broadcast Immediately after saving.
  • Saved - Save for Later. 

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 Always send message

  • ON:  If selected, the message is sent even if the field is already populated.
  • OFF: If selected field is already populated the message is skipped and the next message in the sequence is triggered. 

Send a test copy of this message upon saving

  • Enter a valid email address to send a test email broadcasts message.  
  • It's always a good idea to test your message before making it live. 
  • Enter an email address for this message to go to, so you can see and experience your message exactly like a subscriber.  

Target Audience

  • All campaigns

 

  • Select campaigns - Select target campaigns for this broadcast by clicking on the campaigns. Deselect by clicking a campaign again

Saving Your Email Broadcasts

  • When all of the components of your email Broadcasts have been set up, click Save.

 

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